* Speed - One less body to schedule around;

* Speed (again) - No waiting around for delivery;

* Expense - Save money;

* Personal touch - always get the pictures you want;

* The magic eye - What you will see through the viewfinder is unique.

* Quality

* The 40 / 60 rule - camera vs software

* Consistency

* Marketing - the "expert" rule

Any camera made in the past 5 years WITH VIDEO function will work.